Phone vs. Pro: When to Hire a Photographer vs. Shoot In-House

We live in a golden age of smartphone cameras—there’s no denying that. With great lighting, good styling, and a little editing, a decent photo is just a few taps away. But when it comes to building a brand that lasts, not every moment is meant to be a DIY.

-So how do you know when it’s worth picking up the phone (the one in your pocket) vs. calling a photographer (the one with lighting gear, a stylist, and 10,000 hours of experience)? Let’s break it down.